Connecting with Your Customers

Should small businesses continue using social media to communicate with customers?

Brand 8th Street follows trends in social media on a daily basis so we can inform our clients and help guide them in the best direction to connect with their customers. Our digital ecosystem is designed to communicate and connect with current and future customers efficiently; leaving the business owner/entrepreneur more time to focus on the daily business.

With the social media landscape recently under scrutiny, many business owners may be questioning if they should still be investing time using social media platforms to connect, engage, and communicate with their customers? Here is a recent article from that is encouraging small business owners not to give up on using at least a couple social media platforms on a regular basis.

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With the Facebook-Cambridge Analytica data scandal still making headlines and Facebook, Twitter and Snapchat all reporting a slowdown or decline in users, many might think it’s time to put social on pause in favor of other small business initiatives.

Don’t be too quick to pump the brakes just yet — here’s why your social media presence still matters.

Social media remains a valuable communication avenue.

When it comes to small businesses, or any business really, it’s better to have more than too few methods for communicating with your customer base. Mailing addresses, phone calls, email, and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated they tend to do this through platforms like Twitter and Instagram. The real-time advantages to social platforms allows your business to engage with your customers in a timely manner. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.