Game Changing Branding for Your Business
How Important is Branding for Your Business?
At Brand 8th Street we help our clients learn how to own their brand. This is more than just creating a logo. We want the personality of the owner/entrepreneur to shine through in every aspect of their branding. This is extremely important because it shows an authenticity to your business.
This authenticity will help you and your business have a powerful impact when engaging with current and future customers. One of the key areas to stay authentic is with your social media messaging and marketing. You will see more interaction from potential customers, which ultimately helps grow your brand awareness.
In addition to designing the look and feel of your logo; we help our clients with Brand Messaging to inspire both client and their customers. We want you to be proud of your brand.
Beyond just a great logo design, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
A business can build around a defining Brand Message and it should be more than just a “Clever Catchphrase”. One recent example we can share with you was creating “Living Your Best LIfe on The Ridge” for a real estate agent that is focusing on finding homes in Snoqualmie Ridge for her clients. This area is unique in its access to beautiful surroundings, neighborhoods and outdoor activities. “Living Your Best Life on The Ridge” allows a Branded Message to be used across various marketing platforms and puts the homebuyer in a state of mind of what living in Snoqualmie Ridge could feel like.
We like to learn anywhere we can, especially when it comes to creating the best branding and marketing for our clients. Here are 6 key points The Deluxe Team shares with their clients and we agree that these are really good points to help educate clients looking for branding and marketing guidance.
1. Branding improves recognition
One of major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
2. Branding creates trust
Just as people are more likely to purchase from a business that appears polished and legitimate, families need to feel comfortable before committing to a child care program.
3. Branding supports advertising
Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand.
4. Branding builds financial value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand often guarantees future business.
Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.
5. Branding inspires employees
Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals the business owner has set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
6. Branding generates new customers
Branding can also help a business get word-of-mouth referrals. The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.